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RAOC Gazette - page 88

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Corps RAOC
Material type Journals
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Full title RAOC Gazette
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Publication date 1980
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Colour Yes
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Early date 1980
Late date 1980
Transcription 1906
1980
THE
ROYAL ARMY ORDNANCE
CORPS GAZETTE
VOLUME 61 No. 10
MARCH 1980
1975
Ctrttortal
1980
AN INCREASE IN THE PRICE OF ' T H E GAZETTE'
THE JOURNAL OF THE ROYAL ARMY
ORDNANCE CORPS AND ARMY ORDNANCE
SERVICES AND THE OFFICIAL ORGAN OF
THE RAOC ASSOCIATION
THE
EDITOR'S NOTICES
Editor: COLONEL E. RIDGEWAY, OBE (Rctd.).
Treasurer:
LIEUTENANT COLONEL H. A. MILLER, (Retd.).
SUBSCRIPTION RATES—HOME AND ABROAD.
30p per copy, or £3.60 per annum, post free.
Orders for monthly sales should reach this office by 9th day of
the month, accompanied by remittance for previous month.
Cheques and Postal Orders should be made payable to
" Treasurer RAOC Gazette," and should be crossed.
CONTENTS.
The contents of THE GAZETTE are strictly
copyright
and all rights expressly reserved. The views expressed herein do
not necessarily express the views of the Editor or the Corps,
therefore no responsibility will be accepted.
DEAD-LINE DATE FOR RECEIPT OF COPY.'
The " Gazette " is published monthly about the 29th of each
month, and all articles, Station News Letters, etc., should reach the
Editor, by the 29th of the month for publication a month later.
" Letters to the Editor" and short news items will, however, be
accepted up to the 7th of the month.
Copy should be typed, if
' possible, and double spaced.
1
EDITORIAL OFFICE: RAOC SECRETARIAT, DEEPCUT, CAMBERLEY, SURREY,
(•Telephone: Atdershot 24431, Ext. 516.)
COVER PHOTOGRAPH
FOR some nine centuries t h e Tower of London has been a
military fortress and throughout that time t h e Corps, o r its
antecedents, has been represented—as we still a r e today. .
You m a y have noticed t h e presence of Yeoman Warders
at t h e Blackdown Remembrance D a y Parade recently; so T H E
GAZETTE decided to look into the background.
Cover photograph and story on page 305 by the Editor.

T H E last increase in the price of T H E GAZETTE was back in 1975,
and, in the intervening years, inflation has moved relentlessly on.
Postal charges are u p yet again, the cost of which is entirely
borne by the ' post f r e e ' GAZETTE which has, of course, to be
financially self supporting.
We have achieved this long period of price restraint by
effecting economies, b y very careful cost control and by im-
proved circulation.
A n example is that T H E GAZETTE is
printed on a lighter weight paper than is other journals and is
' cropped ' by the printer to weigh within a 100 g r a m m e s ; while
it may n o t feel as fat, it does meet the most economic postal
rate, while still managing to maintain a higher than average
number of pages p e r month.
It will be appreciated, however, that there is a limit to how
far the various economies can go without affecting the quality
of the magazine—something I naturally a m most anxious to
preserve—and where possible to improve.
From the April 1980 publication T H E GAZETTE will cost
40p per copy. A price increase of lOp is not large by present
day s t a n d a r d s ; comparisons they say a r e odious—but neverthe-
less they can be interesting!
Taking the newly joined Private soldier as a reference point,
so as n o t to be complicated by increments, payment for skills
etc.
In 1939 h e received 14 shillings p e r week (70p) and his
k e e p — T H E GAZETTE cost 6d (2+p). By 1975 his pay was £32
a w e e k — T H E GAZETTE cost 30p p e r copy. T o d a y h e gets over
£60 with T H E GAZETTE costing 40p from April 1980—and no
doubt there is something for him in the p a y pipeline. Whilst on
the subject of pipelines, petrol in 1975 had just gone u p to
the staggering sum of 60p a gallon!
Similar examples spring only too easily to mind—indeed
one would be very hard pressed to find a n y commodity which
has not very substantially increased in price since 1975.
Circulation is, however, the real key to o u r future pricing—
the m o r e GAZETTES that are sold t h e longer t h e current price
can be maintained.
Sales m a d e beyond t h e production cost
break-even point which we have n o w fallen below not only help
to improve T H E GAZETTE b u t also help to stabilize the price.
Some Units manage sales of fifty p e r cent of Unit strength
and more, others fall woefully short. T h e latter is too often
the result of the level at which Unit responsibility for GAZETTE
affairs is pitched. W e all know h o w it goes.
When the time comes for the price to go u p , however
justified it m a y be, it can so easily result in a loss of circulation
—with disastrous results. It is, therefore, essential at this time
that o u r circulation is a t least maintained, and highly desirable
that it be increased.
Whilst I cannot promise to repeat t h e performance of main-
taining price stability until 1985—with y o u r help I will certainly
try!
301 —
Book number R0403a